I worked as a UI/UX Designer for a SaaS collaboration and facilitation platform within the software and platforms industry. My role spanned research, information architecture, wireframing, high-fidelity UI, branding, and illustration.

I also stepped in as Interim Lead for three months, managing a five-person design team during a major UI redesign and supporting the transition from outsourced to in-house operations.

In a low UX maturity environment, I took on the role of a UX advocate, bridging gaps across design, product, engineering, QA, and business teams while integrating UX earlier into the product lifecycle.

My experience

Problem: What’s not working?

Challenges limited the team’s ability to deliver a consistent and scalable experience:

• UX was introduced too late in the process, often as post-development refinement instead of a strategic input

• Inconsistent branding and UI patterns, leading to a fragmented product experience

• Gaps in cross-team collaboration, causing misalignment between design, development, and product decisions

• Lack of centralized documentation, resulting in repeated clarifications and implementation errors

• Transition from outsourced to in-house teams, creating knowledge gaps and slowing momentum

I understand that social proof is important. At the same time, my relationships with clients and previous companies matter just as much.

Due to strict NDAs, I am unable to share detailed visuals or specific client information for some projects. In certain cases, screens have been adapted, modified, or blurred to protect sensitive data. In others, I have chosen not to show them at all to fully respect confidentiality requirements.

What I can share is how I approach complex problems, collaborate with teams, and deliver meaningful outcomes. If you are curious, I would be happy to walk you through these experiences.

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Impact & Value Proposition

I helped strengthen both the product experience and the way teams worked by:

• Delivering end-to-end design work across multiple releases, from research and information architecture to high-fidelity UI, while clearly presenting flows and decisions to Product Owners to drive alignment and buy-in.

• Establishing a unified brand identity, including logo, illustrations, and visual direction, creating a more cohesive and recognizable product experience.

• Leading the creation of a responsive design guide in close collaboration with developers, enabling earlier detection of layout issues and improving implementation accuracy during development and QA.

• Building a centralized UI/UX documentation hub, reducing miscommunication, preserving knowledge, and improving efficiency across design, product, and engineering teams.

• Introducing UX advocacy initiatives such as brownbag sessions, increasing team awareness, improving cross-functional collaboration, and promoting user-centered design practices.

• Supporting more responsible AI design by improving prompt clarity, transparency, and usability through thoughtful interaction patterns and components.

This approach:

• Improved collaboration across teams and reduced implementation errors through clearer documentation and shared understanding.

• Strengthened the role of UX in product planning, allowing design to contribute earlier and more strategically to decision-making.

• Increased stakeholder confidence through clearer storytelling, structured presentations, and well-supported design rationale.

• Created a more consistent and scalable design foundation, enabling the product to evolve with better alignment across teams and releases.

• Reinforced UX as both a delivery function and a strategic partner within a low maturity environment.